The campaign titled ‘Save a number that can save your life’ came to fruition following extensive collaboration between ER24 and our advertising agency FoxP2.
The videos were published on ER24’s Instagram and Facebook pages.
The Loeries is Africa and the Middle East’s premier award that recognizes, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
“It’s great to receive such positive industry acknowledgement after all the hard work that went into transforming this concept into a reality. The award provides well deserved recognition for the team and we thank everyone involved,” said Nathier Salie, Corporate Marketing Manager.
“I need to single-out a campaign of peculiar little spots for ER24 directed by Peri VP and Thato Peele out of Giant Films. What I love about the “Save The Number” campaign is the restraint the directors needed to exercise in keeping the little films’ integrity intact. They directed the performances beautifully, kept it simple, authentic and managed to do this in a mobile format. Proof that you don’t always need gigantic budgets to create big performances. Very entertaining stuff!”